Created from the simple desire to find ‘the perfect foundation,’ BECCA has evolved into a multi-award-winning Australian brand loved by the world’s top make-up artists, beauty editors and A-list stars alike.
Rebecca Morrice Williams started her career as a makeup artist in Perth, Western Australia. Frustrated by her own inability to find the ideal foundation, one that would look natural, conceal blemishes, feel weightless on the skin and stay fresh all day, she set out to create it herself. After 6 years of scientific research and development, BECCA was born, launching with global acclaim in in 2001.
Today, BECCA is renowned for meeting the needs of the busy modern woman with high-performance products that are multi-use and effortlessly easy to wear.
The brand’s core philosophy makes it possible for all women – irrespective of age, skin-tone or ethnicity – to experience the pleasure of a flawless and radiant complexion that accentuates their own natural beauty.
With 34 concealer colours and 30 foundation colours, BECCA’s famed Skin Perfecting Make-Up System is suitable for the very fairest skin tones to the very darkest, ensuring a perfect and flawlessly matched complexion. With a natural palette of multi-use, award-winning colour products, BECCA is the go-to for achievable, believable perfection.
BECCA is now available in more than 30 countries around the globe and has a firm place as a beloved, respected Australian beauty brand.